Last week while the kids were playing at soccer camp, some of the other moms and myself sat around talking about everything and anything. And, because most of us are in our 30's, the topic of "which is the top wrinkle cream out there in the market today" came up. I've bought some but have yet to use it. And not because I don't think I don't have wrinkles because I know I do. Just because I keep forgetting to use it. So I more or less listened when this topic came up then talked. I learned about which ones are the best and worth their amount of money and which ones don't work at all. I was told to give it some time before you see any results - don't use it one night and expect a miracle over night in other words. I guess maybe if I actually take it out of the closet, take it out of it's box and leave it by the sink then maybe I'll remember to actually use it! You think?